Thursday, February 5, 2009

SECTION 1. SELLING ON EBAY: PART 5: CONCLUDING MISC IDEAS AND TIPS TO SELLING ON EBAY

Additional aids, sites, and software for selling on eBay.

A. EBay express

EBAY TAKES ALL BUY IT NOW ITEMS AND MAKES AN ONLINE STORE OF THESE. ITEMS MUST BE LOCATED IN US

B. Classified advertisements

GOOD IF SELLING ITEMS ON YOUR OWN WEBSITE AND WANT THOSE ITEMS TO SHOW UP IN EBAY SEARCH RESULTS

C. Best offer option

IS AN OPTION CHOSEN WHEN YOU LIST AN ITEM

D. Amazon fulfillment: useful if buying from wholesaler/manufacturer who doesn’t drop ship

AMAZON OFFERS FULFILLMENT I.E. YOU SHIP THEM ITEMS. THEY STORE AND PACK/SHIP AND PEOPLE GET IT FROM ITEMS. For example, you buy from China and ship to Amazon and sell on eBay. Good for if have hot selling item that you know could sell lots and better if get china and cut out drop shipper rather find own supplier in China or elsewhere. Find via alibaba.com.

FOR EXAMPLE, PURELAND Co. FOR SLEEPING BAGS AND OTHER CAMPING EQUIPMENT

E. Listing software if have auctions regularly

TURBOLISTER: FREE, FULLY SUPPORTED BY EBAY, I.E. IF SELLING SLEEPING BAG EVERY WEEK, IT DOES ALL THE SETUP AUTOMATICALLY ( so don’t need manually enter description, pictures, terms, and other listing details) IF PLAN TO RESELL AN ITEM REGULARLY START RIGHT AWAY USING TURBOLISTER

F. PayPal – a key point - must have

WILL AUTOMATICALLY INSERT THEIR LOGO INTO YOUR AUCTION IF YOU ASK THEM – IS GOOD GET AUTOMATIC LOGO INSERTION, SET IT UP IN MY ACCOUNT

Request a PayPal Dr. card.

If you don’t have someone in the US to whom PayPal can mail the PayPal debit card, use http://www.mustop.com/ . They’ll take delivery of anything and send it to you in wherever you are abroad, or use http://www.2checkout.com/.

G. How to calculate shipping costs for Israel

Go to Israel postal website for costs on shipping abroad: http://www.israelpost.co.il/

Can get the site in English

H. Other software

1. Auctiva

free auction tools for eBay sellers for tracking and managing bids, free eBay store fronts, etc.

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Figure 1: Auctiva homepage summarizes free tools

2. Square Trade

An online warranty provider, online merchant verification and dispute resolution. Good for high priced items, they provide arbitration of disputes.

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Figure 2: SquareTrade Homepage and Merchant Solutions pages

3. Automated bidding software

Auction Sniper and Bid Sniper are automated bidding software that will place bids at last moments of auction up to a limit you set, so you don’t have to watch auctions yourself, and won’t pay more than needed.

4. Software to do market research

Terapeak: Built into eBay. Free. See http://www.terapeak.com/ .

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Figure 3: Terapeak Homepage Summarizes Its Features

Vendio see http://www.vendio.com/ . Has risk free trial, so I assume is not free.

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Figure 4: Vendio Homepage Summarizes Its Features

I. Advertising your eBay items

AVOID EBAY’S ADVERTISEMENTS. BETTER:

1. Write a free guide or review about your product to generate interest

FOR EXAMPLE IF WRITE GUIDE, TAKE SOME IF IT AND PUT OUT FOR FREE ON EBAY FOR REVIEWS AND GUIDES. FOR EXAMPLE: SELLER OF GUIDE TO SELLING TKTS TO EVENTS ON EBAY WROTE FREE “TEASER” GUIDE OFFERING SOME TIDBITS IN ORDER TO GET YOU CURIOUS ENOUGH TO BUY THE BOOK

2. Other ways to promo your auctions

· EMAIL CAMPAIGN (MORE ON THAT LATER)

· USE SOCIAL MEDIA SITES LIKE http://www.stumbleupon.com/, facebook, youtube, etc.(MORE ON THESE LATER). SOCIAL MEDIA GOOD IF HAVE ESTABLISHED BUSINESS.

END BLOG 5

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